In facing global competition, packaging user industries are now being forced to ensure their products are presented to their best advantage. A product’s selling points or its interesting aspects may not just be in product itself but also in its protective packaging.

The development of packaging technology is essential in order to meet packaging user industries’ needs. There is no doubt among manufacturers of packaging machinery and packaging materials that innovative ideas will enhance sales of products to users.The fact is that the packaging user industries, with their limited information source and resource, find difficulties in finding the packaging materials that can fulfill their requirements for products to consumers.

The same way for packaging manufacturers find difficulties to sell and promote their high-tech packaging materials to packaging user industries’ needs.